Josh Hill | Writer

Broadcast​

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We pitched the filmmakers of Alien: Covenant on a partnership with a science fiction property that is slightly different in tone. We worked with the insane creators of Adult Swim's monster hit Rick and Morty to create this branded short. It even aired on Adult Swim much to the surprise of fans were rabidly awaiting the show's season 3 premiere. 

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Results:

Within its first 30 days on social media, the video was the second top-performing branded post across all verticals and 46% of engagements came from shares" - WarnerMedia.

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Praise:

Fast Company:  "...the best 45 seconds of sponsored content you’re likely to see this year."

Ad Age: "more like a mini episode of “Rick and Morty” than a traditional [ad]" 

Screen Rant: "One of the smartest marketing choices the studio made."

Some Guy on Reddit: "Even if this Alien movie sucks, this ad was pretty good."

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Accolades:

Entertainment Clio:  Silver

Integration Clio:  Shortlist

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Personnel:
Creative Director: Chris Eyerman
Writer: Josh Hill
Writer: Cheston Kwan

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